Welcome to the Future of Measurement

No need to stop channels or campaigns to measure changes
The root of our technology is your operational marketing changes. 
We built a fully automated change log, detecting any changes you've made to your marketing activities, across all channels. 
The platform treats your operational marketing adjustments as micro-experiments. 
Allowing you to measure any marketing activity, as well as any real-world event that causes an impact on your metrics. 
This approach allows you to measure incrementality while keeping campaigns and channels running.

Maximizing Marketing Effectiveness with Causal Data Science and AI
The platform uses causal data science and anomaly detection to identify marketing changes. 
This aggregated data is measured against your marketing KPIs to determine how effective each campaign is at hitting targets.

Where should I invest my next dollar
By combining the absolute value, as well as the marginal, advertisers can see exactly where they should be allocating their advertising spend. 
As a result, brands can use our powerful privacy-safe platform and reporting to make informed budget allocation decisions that will drive the optimum ROI from their spend.

Our platform was built for a privacy-first world without the need for any user level data.
Matching a single click to an action was never enough, and now with user level data becoming unattainable, the paradigm for measurement has changed.

Our approach eliminates the need for any user-level data as the model uses the advertisers shared KPIs against aggregated data and through activity detection runs micro-experiments without having to pause campaigns or split audiences. The best thing is that it allows you to run cross-platform marketing measurements for all channels and campaigns - down to the level of bid changes.